Looking for the best graphic design in New Plymouth? The studios below handle graphic design in New Plymouth from logo design and brand identity through to business cards, brochures, packaging, signage and print, working with start-ups, established firms and organisations across Taranaki. TGM Creative and About Image both pair design with in-house print, while The Creatives, Filament Design and Option combine branding with website work.
1TGM Creative
TGM Creative is a family-owned creative agency established in Taranaki in 1989, run by directors Andrea Leadbetter and David Rielly from its Vivian Street studio in central New Plymouth. The team covers graphic design, brand and logo creation, print, signage, websites and marketing, and suits businesses that want design, print and campaign work handled under one roof. TGM also works from The Foundry in Hāwera on Thursdays for South Taranaki clients.
Services
- Brand and logo creation, brand strategy and design refreshes
- Print design: corporate profiles, rack cards, business cards, packaging and promo products
- Signage: vehicle, billboard, building, directional and interior signage
- Flags, banners and expo walls
- Web design, copywriting and digital marketing
Highlights
- Established in Taranaki in 1989
- Family owned, with directors Andrea Leadbetter and David Rielly
- Second base at Te Whanake The Foundry, 130 High Street, Hāwera, on Thursdays
- Free one-hour consultation for new clients
Location & Contact
Name: TGM Creative
Address: 68 Vivian Street, New Plymouth
Phone: 06 759 8957
Website: tgmcreative.co.nz
2About Image
About Image is a Courtenay Street design and print business that has served Taranaki since 2001. Its graphic designers produce logos, business cards, promotional material, advertising and packaging, and the in-house print team takes those designs through to finished digital colour print. It suits start-ups and established businesses that want design and printing managed together, with signage and web design also available.
Services
- Logo design and branding
- Business cards, flyers, brochures, menus and rack cards
- Packaging and advertising design
- Digital colour printing, labels, pull-up banners and promotional flags
- Vinyl signage and web design
Highlights
- Serving Taranaki since 2001
- In-house print facility for small to medium digital print runs, with offset printing for larger volumes
- Published price list and online print quote request
- Free business start-up guide for new business owners
- Courtenay Street office open Monday to Friday
Location & Contact
Name: About Image
Address: 215 Courtenay Street, New Plymouth
Phone: 06 757 5123
Website: aboutimage.co.nz
3The Creatives
The Creatives is a creative studio on Davidson Street in the New Plymouth CBD, focused on brand identity, websites and social media marketing. Its branding package covers a primary logo, secondary logo, submark, a unique pattern and brand guidelines, plus marketing collateral such as business cards, flyers and social media templates. It particularly suits start-ups and food and hospitality businesses wanting a full brand identity rather than a standalone logo.
Services
- Brand identity and logo design, including submarks and brand patterns
- Brand guidelines with tone of voice and use cases
- Marketing collateral: business cards, flyers and social media templates
- Shopify and Squarespace web design
Highlights
- Squarespace Circle Member and Shopify Partner
- Published branding package price of $4499 + GST
- Specialist food and hospitality marketing service
Location & Contact
Name: The Creatives
Address: 3 Davidson Street, New Plymouth CBD
Phone: 028 460 3788
Website: thecreatives.co.nz
4Filament Design
Filament Design is a two-person web and graphic design agency owned by Philippa Berry-Smith and Kerry Smith, who meet clients at their premises around New Plymouth rather than from a shopfront. Philippa, who holds a Bachelor of Visual Arts majoring in graphic design, leads the logo, brand and print work while Kerry handles web development. It suits small businesses and start-ups wanting a logo, printed material and a website from the same people.
Services
- Branding and logo design
- Graphic design and print design
- Photography and retouching
- Website design, eCommerce and custom WordPress work
- Video production
Highlights
- More than 25 years of combined industry experience
- Philippa previously tutored graphic design, typography and web design at WITT for eight years
- Philippa is graphic designer for TAFT events including WOMAD NZ
- Free initial consultation, held at the client’s premises
- Clients deal directly with the designers, with no account managers or outsourcing
Location & Contact
Name: Filament Design
Address: New Plymouth
Phone: 027 286 4522
Website: filamentdesign.co.nz
5Option
Option is the new name of Design Garage, a New Plymouth studio founded in 2015 by Blair and Casie Smith and based at their Clemow Road workshop in Fitzroy. Websites are its main focus, and it also offers logo design and full brand identity packages, with business card, packaging and social media template design available as add-ons. It suits businesses that want a new brand and website developed together.
Services
- Logo design with secondary logos and brand marks
- Typography selection, colour palettes and brand style guides
- Combined branding and website packages
- Business card, packaging and social media template design
Highlights
- Founded in 2015 as Design Garage and renamed Option in 2026
- Published signature brand package price of $2500 + GST
- Final logo files supplied in JPEG, PNG, SVG and PDF for web and print
- Studio in Fitzroy, open by appointment
Location & Contact
Name: Option
Address: 86 Clemow Road, Fitzroy, New Plymouth
Website: option.co.nz
Graphic Design in New Plymouth at a Glance
| Business | Highlight |
|---|---|
| TGM Creative | Established in Taranaki in 1989 |
| About Image | Serving Taranaki since 2001 |
| The Creatives | Squarespace Circle Member and Shopify Partner |
| Filament Design | More than 25 years of combined industry experience |
| Option | Founded in 2015 as Design Garage and renamed Option in 2026 |
How to Choose the Right Graphic Design in New Plymouth
- Look at the portfolio: ask to see logos, brand identities and print work for businesses similar in size and sector to yours.
- Check what the package includes: a logo alone is different from a full brand identity with secondary marks, colour palette, typography and a style guide.
- Confirm the file formats: you should receive vector files (SVG or PDF) as well as PNG and JPEG, so the design works on signage, print and screen.
- Decide whether you need print and signage too: some studios print in-house, which keeps colour consistent from business cards to banners.
- Agree ownership and revisions up front: confirm how many rounds of changes are included and that copyright in the final artwork passes to you.
Frequently Asked Questions About New Plymouth Graphic Design
How much does logo design cost in New Plymouth?
It depends on scope. A single logo costs far less than a full brand identity with secondary logos, a colour palette, typography and brand guidelines. Some New Plymouth studios publish fixed branding packages in the low thousands of dollars plus GST, while others quote each project after an initial consultation.
What is the difference between a logo and a brand identity?
A logo is a single mark. A brand identity is the full visual system around it: primary and secondary logos, a submark or icon, colours, fonts, patterns and a style guide showing how to apply them on business cards, signage, social media and packaging.
How long does a branding project take?
A logo or brand identity project typically takes four to six weeks from the first briefing to final files. Adding a website, photography or copywriting extends the timeline, so tell your graphic designer about any launch date at the start.
Should I trade mark my new logo?
If the logo will be central to your business, it is worth checking that no one else has registered something similar and considering a trade mark. The Intellectual Property Office of New Zealand explains how to search for and register a trade mark.
Who owns the copyright in a logo I pay a designer for?
Ownership should be set out in writing before work starts. Ask your designer to confirm that copyright in the final artwork is assigned to your business once the invoice is paid, and that you receive the editable source files.
Can a graphic designer also handle printing and signage?
Many can. Several graphic designers in New Plymouth run in-house digital printing or manage print and signage production, which covers business cards, brochures, banners, flags and vehicle or building signage from the same artwork.
Where are graphic design studios located in New Plymouth?
Most graphic design New Plymouth businesses sit in or near the CBD, around Vivian Street, Courtenay Street and Davidson Street, with others working from Fitzroy or visiting clients at their own premises. Some also serve South Taranaki, with regular meeting days in Hāwera.
What should I prepare before meeting a designer?
Bring a short description of your business, your target customers, examples of designs you like and dislike, and a list of where the design will be used. The business.govt.nz guide to creating your brand is a useful starting point.
How We Chose the Best Graphic Design in New Plymouth
Every business in this guide was found by searching for graphic design in New Plymouth, then checked against its own website. Names, addresses and phone numbers are taken from the business’s own site rather than a directory feed, so what you see here is what they publish themselves. We also check that each one is actually based in or genuinely serving New Plymouth, rather than a national operator running a local landing page. A business with no website of its own is not listed, because there is no primary source to verify it against.